eCommerce
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Fun Cases
Shopify · Design · Build
Websites built for what’s next
We buildwebsites that think.
Websites that pay back from week one. Built to plug in the AI and automation that grows with you. Today’s site. Tomorrow’s system.
[ 01 ]Scroll to explore
15+ YRS100+ PROJECTSUK · WORLDWIDE
Websites●Consultancy●Automation & AI●SEO●Marketing●Design●
Websites●Consultancy●Automation & AI●SEO●Marketing●Design●
Websites●Consultancy●Automation & AI●SEO●Marketing●Design●
Websites●Consultancy●Automation & AI●SEO●Marketing●Design●
[ 02 ] Selected work
Work thatearns its keep.
Three featured from 100+ shipped builds. Each one lighter, faster, and ready to extend with AI when the business is.
[ 03 ] What we do
Websites. Strategy.AI.
Three primary services. One workflow. We build the site you need today, shape the strategy for where you're heading, and plug in the AI that gets you there faster.
01
Websites
Sites that sell, scale, and stay yours.
Design and development for brands that need their site to earn its keep. Shopify and WordPress, built fast out of the gate, easy to edit, and ready to extend with AI when the business is.
ShopifyShopify PlusWordPressUX & UISite speedConversion
Learn more→02
Consultancy
eCommerce strategy, without the fluff.
Senior eCommerce expertise, shaped around your team. We liquify around in-house staff, scaling up to strategy, platform, and growth calls, scaling down to hands-on delivery when you need it. Vetted marketing, design, and dev specialists brought in per project. 15+ years across luxury, DTC, and lifestyle.
AuditsGrowth strategyPlatform selectionStack architectureCRO
Learn more→03
Automation & AI
AI that does the work, not the talking.
Custom AI layers, smart automation, and workflow systems that actually ship. Built into your stack, not bolted on. Practical, measurable, and yours to own.
Custom AI appsWorkflow automationContent opsIntegrationsChat & voice
Learn more→04
SEO
Traffic that compounds.
Technical foundations first, content architecture second. We make sites Google and LLMs both understand: clean schema, fast cores, content clusters that compound. Rankings follow craft, not hacks.
Technical SEOKeyword researchContent architectureSchemaAIO & GEOMigrations
Learn more→05
Marketing
Campaigns that land.
Paid, lifecycle, and analytics stitched into a single loop. We measure what actually drives revenue and cut what doesn't. Campaigns that compound, attribution you can explain, budgets spent where they return.
Paid mediaLifecycle emailAnalyticsCROAttribution
Learn more→06
Design
Systems, not decoration.
Brand systems that scale with you. Identity, UI, motion, typography. We build the tokens, components, and guidelines once, then every page, campaign, and product ships faster because the craft is already there.
Brand identityUI systemsMotionTypographyDesign ops
Learn more→[ 04 ] The Gro
Thinking outloud.
Essays, experiments, and field notes from the studio. On building better websites, shipping AI that earns its keep, and the crossover where the real work happens.
Strategy
6 min read
Shopify vs headless: a framework for choosing in 2026.
Apr 2026
AI
4 min read
Five AI integrations that paid back in their first month.
Apr 2026
Web Craft
7 min read
The hidden cost of CMS complexity, and why less is faster.
Mar 2026
Updated weekly · AI-assisted · Human-edited
Read The Gro→[ 05 ] FAQ
Asked andanswered.
Common questions from brands considering a rebuild, an AI integration, or a retainer. Can’t see yours? Ask us directly.
Scope drives price. Most Shopify rebuilds sit between £5k and £25k. WordPress builds typically land between £4k and £15k. Heavier custom work scales from there. We scope honestly before quoting. No paid discovery call required.
4–12 weeks depending on scope. WordPress builds typically land at 4–6 weeks. Shopify rebuilds at 6–10. Heavier custom work sits at 10–12. Timelines get locked after discovery, and we hit them.
Both. Brochure sites, service businesses, portfolios, company blogs. WordPress is our go-to for anything content-led. Fast when built properly, editable by the client without calling us, and the plugin ecosystem still has no real rival. Same build standards as our eCommerce work: speed, SEO, clean architecture, no bloat.
For content-led sites, yes. Modern block themes are genuinely fast when built by people who know what they're doing, every marketer already knows how to edit it, and nothing else comes close on plugin depth. For eCommerce we usually recommend Shopify. We'll pick the stack that fits the job, not our comfort zone.
Often neither. We start with an audit and tell you straight: rebuild, targeted fixes, or leave it alone. We don't oversell.
Yes. Retainers are scoped per client to cover updates, performance monitoring, CRO tests, content ops, and AI integrations. Shape and price to what you actually need. Flexible, no lock-in.
Smart product recommendations, automated content pipelines, internal workflow systems, and customer-service agents that hand off cleanly to humans. All measurable. We build AI that earns its keep, not AI for the buzzword.
A 30-minute call. You tell us the problem, we tell you if we're the right fit. No decks, no fluff. If it's a yes, we scope the same week.
Still curious? Most conversations start with a 30-minute call.
Book a call→[ 06 ] Contact
Let’sgro.
Start the conversation. 30 minutes, no decks, no pressure.
hello@webgro.co.uk→
Usually reply within one working day